Re/Framing AI Across Cultures: French-Australian Perspectives on Creative AI Implementation and Industry Innovation

Friday 29 August 2025, 5pm

This webinar examines how national contexts shape generative AI development and creative implementation through a comparative French-Australian analysis. Drawing on insights from the Re/Framing AI symposium and ongoing collaborative research, we map distinct characteristics of each country's AI innovation ecosystems, comparing industry approaches alongside grassroots development and informal creative economies. We explore how cultural differences manifest in the aesthetic reception of AI-generated media, and how cross-cultural theoretical and practical approaches converge and differ. These variations reveal unique pathways for ethical and sustainable AI integration in creative sectors.

Beyond comparative mapping, we propose that cross-cultural collaboration offers unique insights toward developing nuanced AI theory and practice. By combining material media analysis with visual computing and interface design, we argue for frameworks that balance practical utility with critical implementation. Our collaboration itself demonstrates how international academic partnerships can enrich understanding of AI's role in creative practice, concluding with specific opportunities for Franco-Australian cooperation in research, education, and cultural innovation.

Daniel Binns is a tinkerer-theorist exploring how emerging technologies reshape storytelling, creative practice, and media culture. A leading voice on digital creativity and media transformation, his research spans Netflix aesthetics, drones, game engines, and the evolution of media genres from war films to superheroes. Daniel combines critical theory with hands-on practice to explore the weird, smol, and uncanny dimensions of contemporary media. His current work focuses on generative AI, experimental media practices, and critical-creative literacies. Daniel is the author of The Hollywood War Film (2017) and Material Media-Making in the Digital Age (2021), and his films have screened at over 20 international festivals and on streaming platforms. He has also worked extensively in network television and creative production.

Everardo Reyes is a Professor of Information and Communication Sciences in the Faculty of Sciences and Technologies at Université Paris 8 Vincennes-Saint-Denis. He leads the Masters in Digital Humanities, focusing on creative computing, data analysis, digital archives, and hybrid environments. His research spans digital culture, visual information, media art, and the intersections of art, science, technology, and humanities. He serves on the committee boards of ISEA International and AISV/IAVS. At ACM SIGGRAPH, he was the Art Papers Chair in 2019, Special Projects Chair in 2024, and will be Art Gallery Chair in 2026. He has authored, edited, and translated numerous books on digital topics.

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For more information, please contact ISFAR at isfarinc@gmail.com